Reach DistilNews' audience!

DistilNews has over 5600 members as of early April 2025.

More than 100 new members subscribe each month 🚀

Its readership mostly includes Wine & Spirits industry professionals—such as spirits shop owners, bartenders, producers (either well-established or in the process of launching), distributors, exporters, journalists, marketing and communications managers at brands, suppliers (dry goods, equipment, etc.), specialized consultants, and students specializing in wine and spirits.

The weekly newsletter has an average open rate of 60% and is widely shared, resulting in over 5,000 readers per week on average.

If you’d like to reach this highly qualified and engaged audience, here’s some great news:

Available Formats

There are options for every budget and business size.

This format is a single image in a 16:9 or 4:3 aspect ratio inserted between two sections of the newsletter (i.e., between the Business News section and the Producers news, and/or after the Bar News section) and is clickable to the link of your choice. A maximum of two banners can be placed per newsletter.

The dedicated section is based on your announcement and includes a visual, plus it lets you add a call-to-action button, link your visual, and customize the section title. In addition, it appears earlier in the newsletter (right after the Products news) for even greater impact. Only one such format is offered per newsletter.

Dedicated section: customizable title and emoji + 280-character text + both the visual and the final call-to-action clickable to the link of your choice. Placement: after the Products news.

The “Headline Sponsorship” format is similar to the dedicated section, but places you at the top of that newsletter edition, with your logo (and link) also in the introduction, twice the space to express your message, and a third reminder of your link at the end of the newsletter. The “+ version” also gives you a featured placement on the cover of the newsletter, providing additional top-of-site exposure for the entire following week.

Top Sponsorship: customizable title and emoji + 560-character text + both the visual and the final call-to-action clickable to the link of your choice. Placement: at the top of the weekly newsletter.

Takeover (€1600 / issue)

An entirely separate format, the takeover offer lets you send a newsletter fully dedicated to your brand, on the weekday and time of your choice, featuring multiple links, greater freedom for the content (interviews, product focus, etc.) and a dedicated publication on the site.

Summary and Rates

Please note: for increased effectiveness and visibility, recurring announcements are strongly recommended rather than one-off placements.

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Examples of recurring budgets:
- €3000 excl. VAT can let you appear in 6 newsletter editions (via two Top Sponsorships, two Dedicated Sections, and two Banners)
- €6000 excl. VAT (after discount) can place you top of 8 weekly newsletter editions plus a 100% dedicated mailing for your brand/services (see Takeover format sent to all DistilNews subscribers)
- €10,000 excl. VAT (after discount) can place you at the top of 10 weekly newsletter editions (e.g. once a month over a year, excluding the summer period) and allow 3 fully dedicated mailings for your brands/services for maximum visibility and over 60,000 cumulative views

🔥

NEW FOR 2025:
- The DistilCast (the DistilNews podcast) is now open to sponsors, whether during the recordings, when they’re shared (i.e. each episode is pushed in a dedicated newsletter), or both.
- Your promotions can also gain extra visibility in the BarNews.fr newsletters!
- And if you have international ambitions, we’ve launched an English-language platform: JiggerDaily.com

Contact us for more details (see below).

In the case of annual partnerships (e.g., 10 appearances spread over 12 months), DistilNews can also offer custom campaigns, 100% tailored to your goals and budgets.

Detailed Rates

Banners

Details	Simple Banner	Banner+
Price (excl. VAT)	€200 HT	€300 HT
Newsletter publication	✅	✅
Website publication	✅	✅
Link / Backlink	✅	✅
Clickable visual	✅	✅
Visual can contain text	✅	✅
Panoramic visual (16/9)	✅	✅
Tall visual possible (4/3)	❌	✅
Custom title	❌	❌
Call-to-action button	❌	❌
Text	Within the visual	Within the visual
Positioning	After the Bar News section	After the Business News section
Slots available per newsletter	1	1

Editorialized Ads

Details	Dedicated Section	Headline	Headline+	Takeover
Price (excl. VAT)	€500 HT	€750 HT	€1000 HT	€1600 HT
Newsletter publication	✅	✅	✅	✅
Website publication	✅	✅	✅	✅
Link / Backlink	✅	✅	✅	✅
Clickable visual	✅	✅	✅	✅
Tall visual (4/3)	✅	✅	✅	✅
Custom section title	✅	✅	✅	✅
Call-to-action button	✅	✅	✅	✅
Logo in intro	❌	✅	✅	✅
Link reminder at the end	❌	✅	✅	✅
Dedicated cover	❌	❌	✅	✅
Text (maximum characters)	280	560	560	2500
Positioning	After Products news	Top of the newsletter	Top of the newsletter	100% dedicated newsletter
Slots available per newsletter	1	1	1	100% dedicated newsletter